So you've got the itch to go out shopping for diamond rings and are somewhat daunted at the prospect of walking into the lions den. Come on, admit it. I mean who likes to be attacked by hordes of commissioned salespeople out to sell you the diamond rings THEY want you to buy, never mind what you really want or need. Take heart: help can be found in the next few paragraphs as we look into how to shop for diamond rings without the pressure and hassle and with some degree of efficiency.
So there are really only two viable ways of shopping for diamonds; online and offline. Let's look at offline first, the traditional jewelry stores found out in neighborhood malls and the like. If you really want to hold the merchandise in your hand, feel it, and get a real idea of size and dimension, then this may be the way for you to go, at least initially. When you go into a store, try and come armed with an idea of just what it is you are looking for as far as type of diamond, metals, and shapes, and ask to see those. Stick to your plan and see your ideas first. If they have some diamond rings they want to show you make that an afterthought. Remember, many times the people working in these stores have no more knowledge than you do regarding these rings, and you would do well to stick to your original plan at least at the start.
Shopping for diamond rings online is a vastly different experience. Not only is the store open 24/7, there is no one there bugging you to "look at this one!". That can be good or bad, depending on how much help you need. Online you can discover so much more of what's available, prices, and the ease of shopping makes this way a no-brainer for some, myself included. With name merchants maintaining an online presence now, and many online vendors with as much or more reputation, it's not only safe but smart to do the bulk of at least your research online. Personally, I'd rather receive a nondescript package from FedEx than walk through a crowded mall with my new diamond ring purchase. Another thing to consider is price. Online merchants have no overhead and lots of competition, so prices are generally lower online.
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And of course in your quest for the perfect ring you may combine methods. Do your research or eyeballing offline and shop online, or vice versa. Either way, shopping for them doesn't have to an ordeal. Do some homework, get prepared and find that perfect diamond ring for him, her or you!
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